Privacy Policy

1. Information We Collect

Boots Theory Shopping ("we," "us," or "our") collects the following information:

• Search Queries: When you search for products, we store your search terms to improve our recommendations and understand popular searches.
• Product Interactions: We track which products you view, click on, and compare to improve our algorithms and user experience.
• Feedback: If you provide feedback on search results, we store your ratings and comments (anonymously unless you provide identifying information).
• Usage Analytics: We collect information about how you interact with our site, including pages visited, time spent, and features used.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to provide and improve our services:

• Essential Cookies: Required for the website to function properly, including session management and security features.
• Analytics Cookies: Help us understand how visitors use our site so we can improve the user experience.
• Affiliate Tracking: We use cookies to track referrals to Amazon.com through our affiliate links. This allows us to earn commissions when you make purchases.
• Third-Party Cookies: Amazon may set cookies when you click on our product links to track the referral and attribute any resulting purchases to our affiliate account.

3. Third-Party Services

We use the following third-party services:

• Amazon Services: We participate in the Amazon Associates Program and use Amazon's Product Advertising API to display product information. Amazon may collect information about your interactions with product links. See Amazon's Privacy Notice for more information.
• Vercel: Our hosting provider. See Vercel's Privacy Policy.

4. How We Use Your Information

• To provide and improve our product search and recommendation services
• To understand which features and products are most popular
• To analyze user behavior and improve our algorithms
• To track affiliate referrals and earn commissions through the Amazon Associates Program
• To respond to user feedback and support requests
• To detect and prevent abuse or fraudulent activity

5. Data Retention

We retain analytics data, search queries, and interaction data for as long as necessary to provide our services and improve our algorithms. We do not collect personal identifying information unless you voluntarily provide it (e.g., in feedback forms).

6. Affiliate Relationships

Amazon Associates Program: We participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

When you click on product links on our site and make a purchase on Amazon, we may earn a commission at no additional cost to you. This helps support our research and keeps our service free to use.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.

7. Your Choices

• Cookies: Most web browsers allow you to control cookies through their settings. However, disabling cookies may affect your ability to use certain features of our website.
• Do Not Track: Our site does not currently respond to "Do Not Track" signals from browsers.
• Opt-Out: You can opt out of our analytics tracking by using browser extensions that block analytics scripts or by disabling JavaScript (though this will significantly impact site functionality).

8. Data Security

We implement reasonable security measures to protect the information we collect. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us through our feedback form or at the email address listed on our main website.